Information sharing among countries : a perspective from Country-specific websites in global brands
Amit Pariyar, Yohei Murakami, Donghui Lin and Toru Ishida
| Year of publication: |
June 2016
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|---|---|
| Authors: | Pariyar, Amit ; Murakami, Yohei ; Lin, Donghui ; Ishida, Toru |
| Published in: |
Journal of information & knowledge management : JIKM. - Singapore : IKMS, ISSN 0219-6492, ZDB-ID 2225563-1. - Vol. 15.2016, 2, p. 1-26
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| Subject: | Information sharing | global brands | country-specific websites | inconsistency | content propagation | Website | Informationsverbreitung | Information dissemination | Internationales Marketing | International marketing | Markenführung | Brand management | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1142/S0219649216500131 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011574213