The role of online retail website experience on brand happiness and willingness to share personal information : an SOR perspective
Shubhomoy Banerjee and Ateeque Shaikh and Archana Sharma
| Year of publication: |
2024
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|---|---|
| Authors: | Banerjee, Shubhomoy ; Shaikh, Ateeque ; Sharma, Archana |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 42.2024, 3, p. 553-575
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| Subject: | Brand happiness | Brand intimacy | Brand partner quality | E-commerce website experience | SOR framework | Willingness to share personal information | Website | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Markenartikel | Brand | Zufriedenheit | Satisfaction | Experiment | Markenimage | Brand image | Informationsverbreitung | Information dissemination |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-08-2023-0413 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015056886