Informational and affective influences of haptics on product evaluation : is what I say how I feel?
Year of publication: |
2010
|
---|---|
Authors: | Childers, Terry L. ; Peck, Joann |
Published in: |
Sensory marketing : research on the sensuality of products. - New York [u.a.] : Routledge, ISBN 978-1-84169-889-2. - 2010, p. 63-72
|
Subject: | Produktgestaltung | Product design | Konsumentenverhalten | Consumer behaviour | Experiment |
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