Effects of sensory factors on consumer behavior : if it tastes, smells, sounds, and feels like a duck, then it must be a ...
Year of publication: |
2008
|
---|---|
Authors: | Peck, Joann ; Childers, Terry L. |
Published in: |
Handbook of consumer psychology. - New York : Psychology Press, ISBN 0-8058-5603-X. - 2008, p. 193-219
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Subject: | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management |
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