Informational and normative social influence in group-buying : evidence from self-reported and EEG data
Year of publication: |
2014
|
---|---|
Authors: | Kuan, Kevin K. Y. ; Zhong, Yingqin ; Chau, Patrick Y. K. |
Published in: |
Journal of management information systems : JMIS. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0742-1222, ZDB-ID 883127-0. - Vol. 30.2013/14, 4, p. 151-178
|
Subject: | electroencephalography | emotion online | group buying | information social influence | NeuroIS | normative social influence |
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