From General to Specific: Understanding Individual Characteristics and their Relationship with Neural Recordings during Media Consumption
Year of publication: |
2016
|
---|---|
Authors: | Randolph, Adriane B. ; Burkhalter, Janée N. |
Published in: |
International Journal of Business Intelligence Research (IJBIR). - IGI Global, ISSN 1947-3605, ZDB-ID 2566652-6. - Vol. 7.2016, 2 (01.07.), p. 32-49
|
Publisher: |
IGI Global |
Subject: | Business Intelligence | Decision-Making | Decision Neuroscience | Electroencephalography | Individual Characteristics | Informational Systems | Media Consumption | Neuroeconomics | Neuromarketing | NeuroIS |
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