Extent: | XVI, 243 S. graph. Darst. 21 cm |
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Series: | Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management. - Hamburg : Kovač, ISSN 1438-8286, ZDB-ID 2054640-3. - Vol. 93 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Thesis |
Language: | German |
Thesis: | Zugl.: Münster, Univ., Diss., 2015 |
Notes: | Literaturverz. S. 207 - 243 |
ISBN: | 978-3-8300-8382-5 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010493963