Informative advertising with differentiated products
by Gene M. Grossman and Carl Shapiro
| Year of publication: |
1984
|
|---|---|
| Authors: | Grossman, Gene M. ; Shapiro, Carl |
| Publisher: |
Stockholm : Univ. of Stockholm |
| Subject: | Werbung | Advertising | Theorie | Theory | Produktdifferenzierung | Product differentiation | Duopol | Duopoly |
| Extent: | S. 63 - 81 graph. Darst |
|---|---|
| Series: | Reprint series ; 226 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Reprinted from The Review of Economic Studies, Vol. LI, January 1984 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000082269