Multibrand pricing as a strategy for consumer search obfuscation in online markets
| Year of publication: |
2018
|
|---|---|
| Authors: | McDonald, Stephen ; Wren, Colin |
| Published in: |
Journal of Economics & Management Strategy. - Wiley, ISSN 1058-6407, ZDB-ID 1481233-2. - Vol. 27.2018, 2 (15.01.), p. 171-187
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1111/jems.12239 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012093523