Ingredient Branding bei Industriegütern
Year of publication: |
2009
|
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Authors: | Kleinaltenkamp, Michael |
Published in: |
Aufbruch : Ingredient Branding schafft Werte. - München : Oldenbourg, ISBN 978-3-486-58393-9. - 2009, p. 148-165
|
Subject: | Vorleistungen | Intermediate goods | Markenführung | Brand management | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management |
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