Ingredient Branding : Making the Invisible Visible
Year of publication: |
2010
|
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Authors: | Kotler, Philip |
Other Persons: | Pförtsch, Waldemar A. (contributor) |
Publisher: |
Berlin, Heidelberg : Springer-Verlag Berlin Heidelberg |
Subject: | Markenartikel | Brand | Markenführung | Brand management | Erfolgsfaktor | Success factor | Markenpolitik | Produktimage |
Description of contents: | Table of Contents [external.dandelon.com] |
Extent: | Online-Ressource (XX, 393p. 114 illus, digital) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Literaturverz. S. 345 - 354 |
ISBN: | 978-3-642-04214-0 ; 978-3-642-04213-3 |
Other identifiers: | 10.1007/978-3-642-04214-0 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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