Ingredient Branding
Gerd Nufer; Anton Kocher; Carsten Rennhak
| Year of publication: |
2012
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|---|---|
| Authors: | Nufer, Gerd ; Kocher, Anton ; Rennhak, Carsten |
| Published in: |
Aktuelle Instrumente der Marketingpraxis : Relationship Marketing, Social-Media im Kundenservice, Cross-Selling, Ingredient Branding, Corporate Identity. - Stuttgart : ibidem-Verl., ISBN 3-8382-0342-9. - 2012, p. 109-124
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| Subject: | Markenführung | Brand management |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009522381