Ingredient branding with branded service
Juan Zhang; Qinglong Gou; Xiaoyan Li
| Year of publication: |
2014
|
|---|---|
| Authors: | Zhang, Juan ; Gou, Qinglong ; Li, Xiaoyan |
| Published in: |
Hu - Op. - Hershey, Pa. : Business Science Reference. - 2014, p. 1203-1212
|
| Subject: | Markenartikel | Brand | Markenführung | Brand management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010367288