Inherently loyal or easily bored? : nonconscious activation of consistency versus variety-seeking behavior
Ayelet Fishbach; Rebecca K. Ratner; Ying Zhang
| Year of publication: |
2011
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|---|---|
| Authors: | Fishbach, Ayelet ; Ratner, Rebecca K. ; Zhang, Ying |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 21.2011, 1, p. 38-48
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| Subject: | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Persönlichkeitspsychologie | Personality psychology | Kundenzufriedenheit | Customer satisfaction |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008909940