Inhibition of Brand Integration amid Changing Agency Structures
Year of publication: |
2007
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Authors: | Kitchen, Philip J. ; Spickett-Jones, J.Graham ; Grimes, Tony |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 13178519. - Vol. 13.2007, 2, p. 149
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