Innovation and commercialisation : the role of the international dynamic marketing capability in Malaysian international entrepreneurial firms
Md Imtiaz Mostafiz, Farhad Uddin Ahmed, Fahad Ibrahim and Shlomo Yedidia Tarba
Year of publication: |
2024
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Authors: | Mostafiz, Md Imtiaz ; Ahmed, Farhad Uddin ; Ibrahim, Fahad ; Tarba, Shlomo Yedidia |
Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 41.2024, 1, p. 199-236
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Subject: | International dynamic marketing capability | International entrepreneurship | Commercialization | Breadth and depth of international network | Internationales Marketing | International marketing | Unternehmensgründung | Business start-up | Multinationales Unternehmen | Transnational corporation | KMU | SME | Welt | World | Globalisierung | Globalization | Malaysia | Innovation | Internationaler Markteintritt | International market entry |
Saved in:
Online Resource