Innovation and Marketing in the Video Game Industry : Avoiding the Performance Trap
Year of publication: |
2010 ; Online-Ausg.
|
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Authors: | Barczak, Gloria |
Other Persons: | Wesley, David (contributor) |
Publisher: |
Farnham : Ashgate Publishing Ltd |
Subject: | Computerspiel | Video game | Innovation | Computerspieleindustrie | Video game industry | Marketingmanagement | Marketing management | Produktentwicklung | New product development |
Extent: | Online-Ressource (1 online resource (281 p.)) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Description based upon print version of record |
ISBN: | 978-0-566-09168-1 ; 978-0-566-09167-4 |
Source: | ECONIS - Online Catalogue of the ZBW |
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