Innovation and marketing in the video game industry : avoiding the performance trap
Year of publication: |
2016
|
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Authors: | Wesley, David T. A. |
Other Persons: | Barczak, Gloria (contributor) |
Publisher: |
London : Routledge, |
Subject: | Computerspiel | Video game | Innovation | Computerspieleindustrie | Video game industry | Marketingmanagement | Marketing management | Produktentwicklung | New product development |
Extent: | 1 online resource (xiv, 262 pages) |
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Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-1-315-58861-2 ; 978-1-317-11648-6 ; 978-1-317-11649-3 ; 978-0-566-09167-4 |
Other identifiers: | 10.4324/9781315588612 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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