Innovation and new product introductions in emerging markets: Strategic recommendations for the Indian market
| Year of publication: |
2006
|
|---|---|
| Authors: | Iyer, Gopalkrishnan R. ; Laplaca, Peter J. ; Sharma, Arun |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 35.2006, 3, p. 373-382
|