Innovation and new product marketing
David F. Midgley
| Year of publication: |
1977
|
|---|---|
| Authors: | Midgley, David F. |
| Publisher: |
London : Croom Helm |
| Subject: | Innovation | Produktgestaltung | Produktentwicklung | New product development | Produktinnovation | Marketing |
| Extent: | 296 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Bibliogr. S. 281-290 |
| ISBN: | 0-85664-265-7 ; 0-85664-260-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000051612