Innovation and the Durable Goods Monopolist: The Optimality of Frequent New-Version Releases
Year of publication: |
2007
|
---|---|
Authors: | Sankaranarayanan, Ramesh |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 26.2007, 6, p. 774-791
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | high-tech marketing | game theory | innovation | marketing strategy | product development | product life cycles | product policy | signaling |
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