Innovation for creating sustainable lifestyle brands : a case study
Kunal Mankodi
| Year of publication: |
June 2016
|
|---|---|
| Authors: | Mankodi, Kunal |
| Published in: |
The IUP journal of business strategy : IJBS. - Hyderabad : IUP Publ., ISSN 0972-9259, ZDB-ID 2576831-1. - Vol. 13.2016, 2, p. 24-34
|
| Subject: | Innovation | Lebensstil | Lifestyle | Nachhaltige Entwicklung | Sustainable development | Markenführung | Brand management | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011538452