Innovation in branding and advertising communication
edited by Lluís Mas-Manchón
| Year of publication: |
2021 ; First published
|
|---|---|
| Other Persons: | Mas Manchón, Lluís (ed.) |
| Publisher: |
New York : Routledge, Taylor & Francis Group |
| Subject: | Werbung | Advertising | Markenführung | Brand management | Marketingmanagement | Marketing management |
Online Resource
| Extent: | 1 Online-Ressource (xvi, 175 Seiten) Illustrationen, Diagramme |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-003-00927-6 ; 1-003-00927-1 ; 978-1-000-19823-2 ; 1-000-19823-5 ; 978-1-000-19827-0 ; 1-000-19827-8 ; 978-1-000-19825-6 ; 1-000-19825-1 ; 9780367443641 (hbk) |
| Other identifiers: | 10.4324/9781003009276 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013182508