Innovation in marketing
edited by Peter Doyle and Susan Bridgewater ; published in association with the Chartered Institute of Marketing
| Year of publication: |
2017 ; First issued in hardback
|
|---|---|
| Other Persons: | Doyle, Peter (ed.) ; Bridgewater, Susan (ed.) |
| Institutions: | Chartered Institute of Marketing (issuing body) |
| Publisher: |
London : Routledge |
| Subject: | Marketing | Innovation |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xii, 225 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enthält 15 Beiträge |
| ISBN: | 1-138-44107-4 ; 978-1-138-44107-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011774471