International marketing
Stanley J. Paliwoda; Michael J. Thomas
| Year of publication: |
1998 ; 3. ed.
|
|---|---|
| Authors: | Paliwoda, Stanley J. ; Thomas, Michael J. |
| Institutions: | Chartered Institute of Marketing (contributor) |
| Publisher: |
Oxford [u.a.] : Butterworth-Heinemann |
| Subject: | Internationales Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVIII, 509 S. zahlr. Tab., graph. Darst. 25cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 0-7506-2241-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000622365