Innovation in offer of services for manufacturing enterprises : new experiences based on emerging technologies
Year of publication: |
2014
|
---|---|
Authors: | Mazini, Sergio Ricardo ; Novaes, Edimilson Ricardo Azevedo |
Published in: |
Innovations in services marketing and management : strategies for emerging economies. - Hershey, Pa. : Business Science Reference, ISBN 1-4666-4671-3. - 2014, p. 102-116
|
Subject: | Dienstleistungsmarketing | Services marketing | Digitale Plattform | Digital platform | Leistungsbündel | Bundling strategy | Mobilkommunikation | Mobile communications | Brasilien | Brazil |
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