Innovation management : strategies, concepts and tools for growth and profit

The innovation imperative : why innovate? -- The innovation portfolio : what to innovate -- The innovation voices : how to innovate -- The innovative mind : who innovates -- Price, cost, value -- Hidden costs, hidden benefits -- Tradeoffs : optimizing and eliminating them -- Cost functions : "survival of the fittest" -- People, knowledge and machines : in search of a free lunch -- Scale and scope : scaling markets of one -- Platform leadership -- Learning curves are made, not born -- Where is the money? markets, demand and customer intimacy -- Calculating risks : decision-making in an uncertain world