Innovation or customer orientation? An empirical investigation
Year of publication: |
2004
|
---|---|
Authors: | Berthon, Pierre ; Mac Hulbert, James ; Pitt, Leyland |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 38.2004, 9/10, p. 1065-1090
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Company performance | Organizational innovation | Product innovation | Marketing strategy | Customer orientation | Technology led strategy |
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