Innovation's effect on firm value and risk : insights from consumer packaged goods
Year of publication: |
2008
|
---|---|
Authors: | Sorescu, Alina B. ; Spanjol, Jelena |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 72.2008, 2, p. 114-132
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Subject: | Konsumentenverhalten | Consumer behaviour | Innovation | USA | United States | Produktentwicklung | New product development |
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