Extent: | 1 Online-Ressource (21 p) |
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Type of publication: | Book / Working Paper |
Notes: | In: Journal of Marketing, Vol. 72, pp. 114-132, March 2008 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments March 1, 2008 erstellt |
Classification: | C31 - Cross-Sectional Models; Spatial Models ; C32 - Time-Series Models ; D21 - Firm Behavior ; G14 - Information and Market Efficiency; Event Studies ; L1 - Market Structure, Firm Strategy, and Market Performance ; L2 - Firm Objectives, Organization, and Behavior ; L66 - Food; Beverages; Cosmetics; Tobacco ; M3 - Marketing and Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012753468