Innovation strategies in new product development : balancing technological, marketing and complementary competencies of a firm
Tanja Rajkovič
| Year of publication: |
2011
|
|---|---|
| Authors: | Rajkovič, Tanja |
| Publisher: |
Frankfurt am Main [u.a.] : Lang |
| Subject: | Innovationsmanagement | Innovation management | Produktentwicklung | New product development | Wettbewerbsvorteil | Competitive advantage | Slowenien | Slovenia | Strategisches Management | Forschung und Entwicklung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 188 S. graph. Darst. 210 mm x 148 mm |
|---|---|
| Series: | Europäische Hochschulschriften / 5. - Frankfurt, M. : PL Acad. Research, ISSN 0531-7339, ZDB-ID 510547-X. |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 978-3-631-61963-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009155526