Innovations in digital branding and content marketing
Subhankar Das (Duy Tan University, Vietnam), Subhra Rani Mondal (Duy Tan University, Vietnam), editors
| Year of publication: |
[2021]
|
|---|---|
| Other Persons: | Das, Subhankar (ed.) ; Mondal, Subhra Rani (ed.) |
| Publisher: |
Hershey, Pennsylvania : IGI Global |
| Subject: | Markenführung | Brand management | Innovation | Online-Marketing | Internet marketing |
| Description of contents: |
"This book contains research on the methods and advancements in the field of advertising and marketing using digital technologies"--
Table of Contents [gbv.de]
|
Online Resource
| Extent: | 1 Online-Ressource (311 Seiten) |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Description based on title screen (IGI Global, viewed 09/26/2020) Mode of access: World Wide Web. |
| ISBN: | 978-1-7998-4421-1 ; 1-7998-4421-8 ; 978-1-7998-5279-7 ; 978-1-7998-4420-4 |
| Other identifiers: | 10.4018/978-1-7998-4420-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012394864