Music logos drive digital brands : an empirical analysis of consumers' perspective
Year of publication: |
2023
|
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Authors: | Das, Subhankar ; Sandhu, Kamaljeet ; Mondal, Subhra Rani |
Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 31.2023, 8, p. 1397-1412
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Subject: | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Musik | Music | Musikwirtschaft | Music industry |
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