Innovative Approaches to Analyzing the Price Sensitivity Meter
Year of publication: |
2010
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Authors: | Roll, Oliver ; Achterberg, Lars Hendrik ; Herbert, Karl-Georg ; Koch, Michael |
Published in: |
Planung & Analyse : Zeitschrift für Marktforschung und Marketing. - Frankfurt, M : Dt. Fachverl, ISSN 0724-9632, ZDB-ID 7214765. - Vol. 2.2010, p. 27-31
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