Potenziale und Elemente eines integrierten Preismanagements: Theorie und praktische Anwendungen
Year of publication: |
2010
|
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Authors: | Roll, Oliver ; Achterberg, Lars Hendrik |
Published in: |
Jahrbuch Marketing ... : Trendthemen und Tendenzen. - Köln : Johanna-Verl., ZDB-ID 2485570-4. - 2010/11, p. 95-110
|
Subject: | Preismanagement | Pricing strategy | Revenue-Management | Revenue management |
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