Innovative health care alternatives : a model of the consumer behavior process
Stephen J. Miller and William G. Zikmund
| Year of publication: |
1978
|
|---|---|
| Authors: | Miller, Stephen J. ; Zikmund, William G. |
| Publisher: |
University Park, Pa. : College of Business Administration, The Pennsylvania State University |
| Extent: | Getr. Zählung |
|---|---|
| Series: | Working series in marketing research. - University Park, Pa.. - Vol. 69 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10004786263