Innovative Markenpolitik
Wissenschaftliche Gesellschaft für Innovatives Marketing e.V. Nürnberg. H. Diller (Hrsg.)
| Year of publication: |
2007
|
|---|---|
| Other Persons: | Diller, Hermann (contributor) |
| Institutions: | Wissenschaftliche Gesellschaft für Innovatives Marketing (contributor) |
| Publisher: |
Nürnberg : WGIM |
| Subject: | Markenführung | Brand management | Deutschland | Germany | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
6 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | X, 102 S. Ill., graph. Darst. 30 cm |
|---|---|
| Series: | Marketingforschung aktuell. - Nürnberg : Wiss. Ges. für Innovatives Marketing, ZDB-ID 2115238-X. - Vol. [10] |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Graue Literatur ; Non-commercial literature |
| Language: | German |
| ISBN: | 3-933286-40-9 ; 978-3-933286-40-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003453228