Innovative marketing in professional baseball teams
Hui-Chen Chang and Po-Yueh Chiu
| Year of publication: |
August 2016
|
|---|---|
| Authors: | Chang, Hui-Chen ; Chiu, Po-Yueh |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 36.2016, 11/12, p. 576-594
|
| Subject: | Team identification | team performance | repatronage intention | word of mouth | customer experience | Konsumentenverhalten | Consumer behaviour | Arbeitsgruppe | Team | Profisport | Professional sports | Virales Marketing | Viral marketing | Ballsport | Ball game | Sportmarketing | Sports marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02642069.2016.1255726 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011657380