Innovative marketing strategies for national industrial flagships: brand repositioning for accessing upscale markets
Year of publication: |
2011
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Authors: | Todiras, Alina ; Nijkamp, Peter ; Rafijevas, Saidas |
Published in: |
International journal of foresight and innovation policy : IJFIP. - Olney, Bucks : Inderscience Enterprises, ISSN 1740-2816, ZDB-ID 21567311. - Vol. 7.2011, 1 (1.1.), p. 72-92
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