Innovative marketing strategies for national industrial flagships : brand repositioning for accessing upscale markets
Year of publication: |
2011
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Authors: | Todiras, Alina ; Nijkamp, Peter ; Rafijevas, Saidas |
Published in: |
International journal of foresight and innovation policy : IJFIP. - Olney, Bucks : Inderscience Enterprises, ISSN 1740-2816, ZDB-ID 2156731-1. - Vol. 7.2011, 1/2/3, p. 72-91
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Subject: | Innovationsmanagement | Innovation management | Marketingmanagement | Marketing management | Markenführung | Brand management | Markenimage | Brand image | Schweden | Sweden |
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