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Innovative pedagogy in sport marketing: the annual SPAD field trip
Pegoraro, Ann, (2008)
Activating a gloval sport sponsorship with social media : an analysis of TOP sponsors, Twitter, and the 2014 Olympic Games
Abeza, Gashaw, (2014)
Toward an understanding of donor loyalty : demographics, personality, persuasion, and revenue
O'Reilly, Norm, (2012)