Innovative Vertriebskonzepte
Jörg Hodann; Alexander Wulf
| Year of publication: |
2010
|
|---|---|
| Authors: | Hodann, Jörg ; Wulf, Alexander |
| Published in: |
Handbuch Versicherungsmarketing. - Heidelberg [u.a.] : Springer, ISBN 978-3-642-10275-2. - 2010, p. 319-337
|
| Subject: | Versicherungsmarketing | Insurance marketing | Kooperative Führung | Participative leadership | Balanced Scorecard | Balanced scorecard | Benchmarking | Deutschland | Germany |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003952339