Innovativeness and uniqueness as motivations for online shopping tendency and the mediating role of information acquisition
Year of publication: |
2017
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Authors: | Adityan, H. ; Harikrishnan, K. ; Anand, S. Joseph Jeya ; Saju, B. |
Published in: |
International journal of business innovation and research. - Genève [u.a.] : Inderscience, ISSN 1751-0252, ZDB-ID 2271131-4. - Vol. 13.2017, 1, p. 30-51
|
Subject: | information acquisition | online shopping tendency | OST | consumer innovativeness | CIN | consumers' need for uniqueness | CNFU | mediation | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Informationsversorgung | Information provision | Innovation |
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