Information acquisition during online decision making : a model-based exploration using eye-tracking data
Year of publication: |
2013
|
---|---|
Authors: | Shi, Savannah Wei ; Wedel, Michel ; Pieters, F. G. M. Rik |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 59.2013, 5, p. 1009-1026
|
Subject: | process data | online choice | hierarchical hidden Markov model | eye tracking | information acquisition | gaze cascade | comparison websites | Informationsversorgung | Information provision | Informationsverhalten | Information behaviour | Website | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Entscheidung | Decision | Visuelle Wahrnehmung | Visual perception | Theorie | Theory | Markov-Kette | Markov chain | Online-Marketing | Internet marketing |
-
Panggabean, Tota, (2022)
-
The effect of human image in B2C website design : an eye-tracking study
Qiuzhen, Wang, (2014)
-
Park, Sun-Young, (2016)
- More ...
-
Video content marketing : the making of clips
Liu, Xuan, (2018)
-
Shi, Savannah Wei, (2013)
-
Shi, Savannah Wei, (2018)
- More ...