Extent: | VI, 162 S. Ill., graph. Darst. 210 mm x 150 mm, 160 gr. |
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Series: | Schriftenreihe Schwerpunkt Marketing / Arbeitspapier. - München : FGM-Verl., ZDB-ID 1378691-X. - Vol. 173 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Graue Literatur ; Non-commercial literature |
Language: | German |
Thesis: | Zugl.: München, Diplom-Arbeit, 2006 |
ISBN: | 3-934491-41-3 ; 978-3-934491-41-0 |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003314134