The impact of buyers on salespersons' ethical judgment and behavioral intention to practice gray marketing
Year of publication: |
2012
|
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Authors: | Zhuang, Guijun ; Herndon, Neil C. ; Tsang, Alex S. L. |
Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 25.2012, 1, p. 57-78
|
Subject: | Verkaufspersonal | Salespeople | B-to-B-Marketing | Business-to-business marketing | Korruption | Corruption | Unternehmensethik | Business ethics | Illegaler Handel | Illicit trade | China |
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