Inquiry into corporate brand alignment : a dialectical analysis and directions for future research
Year of publication: |
2015
|
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Authors: | Mingione, Michela |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 24.2015, 5, p. 518-536
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Subject: | Alignment | Systematic literature review | Corporate brand | Corporate identity | Dialectical analysis | Unternehmenskultur | Corporate culture | Markenführung | Brand management | Bibliometrie | Bibliometrics | Markenarchitektur | Brand architecture | Firmenimage | Corporate reputation |
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