Insights about Integrated Marketing Communication in Small- and Medium-Sized Italian Enterprises
Year of publication: |
2013
|
---|---|
Authors: | Esposito, Annamaria |
Publisher: |
[2013]: [S.l.] : SSRN |
Subject: | KMU | SME | Italien | Italy | Marketingmanagement | Marketing management |
Extent: | 1 Online-Ressource (19 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Business Systems Review, Vol 2. Issue 1. pp. 80-98, 2013 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments June 23, 2013 erstellt |
Classification: | M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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