Insights and anatomy of brand experience in app-based retailing (eRBX) : critical play of physical evidence and enjoyment
Jalaluddin Mondal, Somnath Chakrabarti
| Year of publication: |
2021
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|---|---|
| Authors: | Mondal, Jalaluddin ; Chakrabarti, Somnath |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 60.2021, p. 1-18
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| Subject: | Brand experience | e-tail brand experience | Enjoyment in online shopping | Etailscape | Interpretive structure modeling | Mobile shopping | Physical evidence in e-commerce | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Electronic Commerce | E-commerce | Einzelhandel | Retail trade | Markenführung | Brand management | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102484 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012502721