Insights on account planning : a view from the Indian ad industry
Padmini Patwardhan, Hemant Patwardhan, and Falguni Vasavada-Oza
| Year of publication: |
2009
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|---|---|
| Authors: | Patwardhan, Padmini ; Patwardhan, Hemant ; Vasavada-Oza, Falguni |
| Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 1139776-7. - Vol. 31.2009, 2, p. 105-120
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| Subject: | Indien | India |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003929299